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Cantrina from the old to the new year

posted on 20 January 2009
2008 is now just a memory: it gave us cause for concern with its rains in the spring and then cause for satisfaction with a late summer and early autumn that were ideal for ripening the grapes. The harvest then took place in cool, dry weather conditions: this, together with our efforts to keep down yields, allowed us to pick healthy grapes with a good sugar/acid balance. The resulting wines combine concentration with very fresh aromas and flavours, suggesting that they will have excellent ageing potential. 2008 was also a year for reflection. We thought long and hard about the type of wines we produce, constantly asking ourselves the same questions: “Can we express our terroir even without using indigenous grapes?” and “Can we demonstrate that quality and personality are independent of autochthony?” We decided to make a few small changes in the character of the wines, to restyle some of our labels… and to introduce a new product that isautochthonous. But we will tell you more in our next newsletter. 2008 was a year of events, including: Gusto in Scena in March (at the Molino Stucky in Venice), Vinitaly in April, the Munich Wine Festival… Following detailed research carried out by experts in the sector, we have decided to modify our marketing strategy just a little. Convinced that fairs of a certain size are not ideal for small producers like us and that it is not easy to stand out even if one has very original products, we think that it would be better to focus our attention on finding small but competent and passionate clients who “fall in love” with our products. We have decided to take part in Vinitaly all the same, but in a different way; we shall be present on our local Consorzio’s stand for a couple of days, during which we will be able to meet our friends and customers. At this point, seeing that 2009 started just a short while ago, we should just like to wish everyone a HAPPY NEW YEAR! Cristina and Diego

Spring Newsletter

posted on 4 April 2011
Vinitaly 2011 Every time that Vinitaly comes around it seems that time has just flown by… Like last year, we won’t be having our own stand, but those who want to taste our products will still be able to do so on the Garda Classico Consortium’s stand, no. D8 in the Lombardy Pavilion at PalaExpo. The winery, naturally, will remain open for visits or tastings.

Cantrina in real time

posted on 4 March 2011
I am writing from New York… I try in English (no time, unfortunately to have our dear Michael Benson translating for us). The weather is fine, better than in Italy, chilly temperature but no snow. The city is amazing, as always and each time I’m back it seems to me like being back home. Just an update about the mess I’m doing here, working in New York for the second time this year. Today a benefit event will be held by the Brooklyn based Issue project Room, rapidly becoming the point of reference for contemporary art in the New York area. Cantrina is a proud sponsor and our wines will be the only ones in tasting for the night

The Befana’s* Newsletter

posted on 5 January 2011
*[In Italy the feast of Epiphany is “personified” by la Befana, an imaginary, witch-like crone who brings gifts to good children and (sweet) “coal” to those who have misbehaved]. I always like to be a little bit different, so the Befana’s feast is one I identify with… and that is why I am only now taking the opportunity to wish everyone a Happy New Year, assuming you have survived the massive beanfeasts during the recent holiday period! I just have one or two TEENSY-WEENSY bits of news to tell you about: Cantrina has also gained a foothold in MonteCarlo, for now just with our most extreme wine, the ERETICO 2007… I am increasingly convinced that unique products really do make a difference in the marketplace and so one should always be prepared to TAKE A GAMBLE!
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