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Storyteller

Le Donne del Vino Association: one year as Lombardy Delegate

posted on 16 March 2014
I recently concluded my experience as Lombardy Delegate of the National Association Le Donne del Vino and I would like to share with you some thoughts on what it means to make a commitment to association when you have direct responsibility in a company like Cantrina. 2013 was a year full of initiatives for the Regional Delegation: we took part in the 50th anniversary celebration of Coin in Milan by offering our products for tasting, we attended Italia in Rosa in Moniga del Garda, we managed to organise very quickly the wonderful 25th anniversary party for the Lombardy Delegation, and on this occasion we helped an important non-profit organisation and found an important partnership that will be repeated for future events. We produced the folder representing our region and members, opened the Facebook page... and I am certainly forgetting something. What have I realised after one year? Association commitment can really give a lot, but there are times when a producer feels the need to dedicate himself completely to his mission. I will certainly still be supportive of the new Delegate, but many commitments are coming up, such as Cantrina's presence at Prowein.

Occupational hazards...

posted on 7 July 2014
After not having hit us for years, or had only just touched us, the “lady” paid us a visit on the night of 24 June, abruptly interrupting a season that had so far been more than excellent. It took a few days to recover our energies and the desire to calmly analyse the extent of the damage, which for now seems limited to a loss of quantity, “only” a 30/40% of production.

Perfumes

posted on 22 May 2014
Spring is in its prime and I like to give you a little glimpse of the vineyard at this season. As you can see from the photographs, the vines are already in full bloom and, something that we in the industry take somewhat for granted, I wonder how many people have ever noticed the rare beauty of the flowering vines and thus paused to admire them.

After Vinitaly

posted on 14 April 2014
After a break of a few years, I returned to Vinitaly, at the Consorzio Valtènesi stand. I must say that I did this without a commercial approach, I made an investment in terms of public relations and networking. Practically my entire network of relations in the sector is there, so it was a good opportunity to catch up and strengthen the relationship.
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