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Cantrina at New York

Posted on 6 July, 2010 by Azienda Agricola Cantrina in Newsletter

Cantrina at New York

Hello there everyone! As in all family-run companies we’ve been very busy, and so some time has passed since our last newsletter… Here, then, is a little news about our activities over the past few months.

Having found an importer in the United States, we went to New York for a brief business trip and we are now looking forward to seeing our wines on the lists of some specialist wine stores and/or exclusive restaurants in Manhattan. In our opinion, New York is a city that offers great opportunities and there even particular products like ours can find the right type of market exposure. At a tasting at the Hudson Hotel our products – especially the Nepomuceno and the Rinè - were highly appreciated, and our American friends suggested that we define our wines as “unconventional” because of the character and original style that set them apart.
Cantrina at New York
From this trip to New York we also realized how important the use of QR (or Quick Response) codes is: these, “read” by your mobile phone, enable you to decode information or connect to an Internet site, thus forming a link between physical objects and the web. From the next bottling runs of our new vintages, in fact, we shall apply this code to all our bottles, whether they are destined for Italy or for export markets.
Cantrina at New York
We are just about to bottle the 2009 Rinè  and the 2007  Sole di Dario. As is usual for us, they will only be released when they are ready and therefore not for another one and a half to two years from now. However, we can tell you that they both show really great promise. We are also preparing another experiment: a white wine for which we picked the grapes a few years ago – yet another open-mindedexercice de style” which we will tell you more about in the near future…
A final note about what’s going on in the vineyard. This is a strange and complicated year: the cold winter weather, which dragged on throughout most of the spring as well, did not prevent the vines from undergoing a good, regular bud-break, followed though by a long period of very heavy rains that are now causing us a number of problems as regards vineyard management, both from the point of view of the vines’ health and  the  work we have to do on the growing plants (trimming the tops of the shoots, eliminating excess leaves and thinning out the bunches). Now we are hoping for a long spell of dry and sunny weather that will help us finish in the best possible way a growing season that started off with a certain amount of difficulty…
Cristina and Diego

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