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Cantrina from the old to the new year

Posted on 20 January, 2009 by Azienda Agricola Cantrina in Newsletter

Cantrina from the old to the new year

Cantrina from the old to the new year

2008 is now just a memory: it gave us cause for concern with its rains in the spring and then cause for satisfaction with a late summer and early autumn that were ideal for ripening the grapes.

The harvest then took place in cool, dry weather conditions: this, together with our efforts to keep down yields, allowed us to pick healthy grapes with a good sugar/acid balance. The resulting wines combine concentration with very fresh aromas and flavours, suggesting that they will have excellent ageing potential.

2008 was also a year for reflection. We thought long and hard about the type of wines we produce, constantly asking ourselves the same questions: “Can we express our terroir even without using indigenous grapes?” and “Can we demonstrate that quality and personality are independent of autochthony?”

We decided to make a few small changes in the character of the wines, to restyle some of our labels… and to introduce a new product that isautochthonous. But we will tell you more in our next newsletter.

2008 was a year of events, including: Gusto in Scena in March (at the Molino Stucky in Venice), Vinitaly in April, the Munich Wine Festival

Following detailed research carried out by experts in the sector, we have decided to modify our marketing strategy just a little. Convinced that fairs of a certain size are not ideal for small producers like us and that it is not easy to stand out even if one has very original products, we think that it would be better to focus our attention on finding small but competent and passionate clients who “fall in love” with our products. We have decided to take part in Vinitaly all the same, but in a different way; we shall be present on our local Consorzio’s stand for a couple of days, during which we will be able to meet our friends and customers.

At this point, seeing that 2009 started just a short while ago, we should just like to wish everyone a HAPPY NEW YEAR!

Cristina and Diego

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